Problems with Animation

Okay, I'm stumped so I'm passing this one off to others for help.
I have an object, that I want to rotate 360 degrees on its Z axis, with a duration of 9 seconds. This animation starts upon link in, and loops indefinitely. Seems simple enough. The new plug-in automatically defaults to those settings so no Alcscripting is involved. So, I start with the first frame, and set it to "I" then choose the "rot" option in blender. Go to the 270th frame. Rotate the object 360 degrees, repeat. And my animation is complete.
I link in, the object is stationary. I check my blend file, the object doesn't rotate at all during the animation, the curve is flat. I fiddle around with it. I decide to rotate it 180 degrees from the 1st to the 135 frame. And then the rest of the rotation for the 136-270th. This doesn't work either. Instead it just rotates one way for half the rotation, then reverses itself and goes the back to the starting position, rather than rotate completely 360 degrees.
So now, my question is what the heck am I doing wrong. I tried rotating it -180 degrees, that didn't work. the curve just resets itself to the original position and the animation looks like it makes a half turn, then comes back around.
I have an object, that I want to rotate 360 degrees on its Z axis, with a duration of 9 seconds. This animation starts upon link in, and loops indefinitely. Seems simple enough. The new plug-in automatically defaults to those settings so no Alcscripting is involved. So, I start with the first frame, and set it to "I" then choose the "rot" option in blender. Go to the 270th frame. Rotate the object 360 degrees, repeat. And my animation is complete.
I link in, the object is stationary. I check my blend file, the object doesn't rotate at all during the animation, the curve is flat. I fiddle around with it. I decide to rotate it 180 degrees from the 1st to the 135 frame. And then the rest of the rotation for the 136-270th. This doesn't work either. Instead it just rotates one way for half the rotation, then reverses itself and goes the back to the starting position, rather than rotate completely 360 degrees.
So now, my question is what the heck am I doing wrong. I tried rotating it -180 degrees, that didn't work. the curve just resets itself to the original position and the animation looks like it makes a half turn, then comes back around.